Hardware or Software?

Its worth remembering that Apple is a hardware company as well as a software company. Fully half of its R&D dollars (research and development) have to go into hardware related innovation, an expense a pure software company like Microsoft doesn’t have to incur. At the same time APple has to keep upgrading its OS. An expense Dell and the like have the luxury to do without. Apple sales are 1/4 of Dells yet its R&D is just as much. Apple has spent up to 8% of sales on R&D. In comparison Dell has only spent a meager 1.5%. Dell hasn’t half the expense Apple does. Why is Apple so innovative? Because they don’t care to spend the money to innovate. You find the money, you find the future.